Human mind is definitely the most inquisitive one. Everything that is intelligent and capable of making us think, attracts us. This applies to majority of things, including the advertisements we see on various platforms. The world of advertisements has witnessed several changes over the last decade that too in the most interesting ways courtesy of ecommerce digital marketing agencies. The real question that still seeks the most answer is, what determines the effectiveness of any advertisement campaign?
A week is a very long time in the ad world, and this remains the very much true even today. Any type of advertisement that managed to grab eye-balls or create an impact couple of days back, might not create same magic today. Innovation is key, and this is the reason why advertisement agencies including social media marketing agencies and ecommerce agencies are always on their toes. Effectiveness of any advertisement campaign can be gauged by multiple factors like the amount of visual appeal it had, whether the messaging was right and how easily it got connected with the targeted audience. An effective ad campaign is definitely the one that was successful in creating a long-lasting impact in the most subtle way that too in the least amount of time.
Today not just advertisement agencies, but digital marketing agencies and performance marketing agencies are changing the definition of an advertisement, especially an effective one. Performance marketing agencies, truly are having an edge over its other competitors, primarily because of the revenue-sharing model and also with use of latest technology to enhance the reach of any advertisement.
Kartscale, a new age performance marketing company is rapidly carving a niche for itself as it is already a renowned name in India’s online space. Associated with multiple established brands that dominate the e-commerce segment, Kartscale has cracked the formula of creating an effective advertisement campaign. Creating a perfect or an effective ad campaign is like making excellent tea with same ingredients every single time. The soul of any advertisement campaign is its ability to connect with the people and Kartscale believes in it religiously.