In today’s competitive digital landscape, simply running ads from your brand’s own handle isn’t always enough to cut through the noise. That’s where Partnership Ads on Meta come in a powerful way to tap into your collaborators’ credibility and audiences while keeping full control over targeting, creative, and budget.

If you’re not using them yet, you might be leaving a big chunk of growth on the table. Let’s break down what Partnership Ads are, why they work, and how you can start using them to scale your campaigns.

What Are Partnership Ads?

Partnership Ads allow you to run ads directly from a partner’s Facebook Page or Instagram account. These partners could be:

• Influencers or content creators

• Retailers or distributors who sell your product

• Event organizers or collaborators

• Other brands you’ve partnered with

Instead of showing up as an ad from your account, the ad appears as if it’s coming from your partner. This instantly builds trust because audiences are already familiar with the source.

Why Partnership Ads Work So Well

1. Borrowed credibility
   People trust recommendations from creators and brands they already follow. Partnership Ads tap into that trust.

2. Access to new audiences
   Your partner’s followers might be your ideal customers but they may never have seen your brand before.

3. Higher engagement & conversions
   Warm audiences respond better to ads, often resulting in lower CPCs and higher ROAS.

4. Co-branding benefits
   Your product gets positioned as part of a trusted relationship or collaboration.

How Partnership Ads Work

1. You identify the partner whose audience matches your target market.

2. Your partner grants permission for you to run ads from their account via Meta Business Manager.

3. You create and run the ads using their handle but with your targeting, creative, and budget control.

4. Your target audience sees the ad as coming from your partner, increasing trust and engagement.

How to Set Up Partnership Ads

Step 1 — Identify the right partners
Choose influencers, creators, or retail partners whose followers align with your customer profile.

Step 2 — Get permission via Meta Business Manager
Partners can grant you access by approving your request for Partnership Ads.

Step 3 — Build collaborative creative
Highlight the relationship or endorsement in your ad visuals and copy to make it authentic.

Step 4 — Launch, test, and scale
Start small, measure performance, and double down on what works.

How to Maximizing Results

• Combine Partnership Ads with remarketing campaigns for a two-pronged strategy: warm trust + warm familiarity.

• Test different creatives to see whether lifestyle shots, product demos, or testimonials resonate best with the partner’s audience.

• Track performance separately to measure lift compared to your regular ads.

Partnership Ads on Meta are more than just a campaign type — they’re a growth strategy that combines the trust of influencer marketing with the precision of performance ads.

If you want to:
Reach new audiences faster
Lower your acquisition costs
Increase trust without months of brand-building, partnership Ads should be part of your media mix.