Ideas That Power Growth

Blogs & Articles
The Silent Killers of Scale: Weak Systems & Poor Planning
The Silent Killers of Scale: Weak Systems & Poor Planning
Over the past few months, I’ve spoken to a lot of D2C founders and marketers who are stuck at the same stage: Their Meta ads are running profitably at a... Read more...
Preparing for the Festive Season: Insights from Our Recent Visit to Meta
Preparing for the Festive Season: Insights from Our Recent Visit to Meta
The festive season is right around the corner. A time when online activity and shopping intent skyrocket. But with this surge comes intense competition, as nearly every brand ramps up... Read more...
How to Leverage Partnership Ads on Meta to Boost Your Brand’s Reach
How to Leverage Partnership Ads on Meta to Boost Your Brand’s Reach
In today’s competitive digital landscape, simply running ads from your brand’s own handle isn’t always enough to cut through the noise. That’s where Partnership Ads on Meta come in a powerful... Read more...
Most brands lose money after the click. Here's how to fix that.
Most brands lose money after the click. Here's how to fix that.
If you're running ads and not seeing the kind of sales you expected, you're not alone. Over the past few months, we've worked with multiple Shopify brands that were doing... Read more...
How RTOs Are Killing D2C Businesses — And What You Can Do About It
How RTOs Are Killing D2C Businesses — And What You Can Do About It
If you run a D2C e-commerce brand in India, you’ve probably experienced this: A new order comes in. You’re excited.You pay Meta or Google for the click, package the product,... Read more...
Ecommerce in India is Changing And It’s Bigger Than Just Growth Stats
Ecommerce in India is Changing And It’s Bigger Than Just Growth Stats
There was a time when online shopping in India meant waiting five to seven days for a parcel to arrive, paying cash on delivery, and hoping the product matched the... Read more...
Psychology: The Silent Force That Powers Every Great Marketing Move
Psychology: The Silent Force That Powers Every Great Marketing Move
At the heart of marketing isn’t media. It’s people. We often obsess over algorithms, pixels, and targeting strategies — but real marketing power lies in understanding the human mind. Why... Read more...
Why Attribution is the Real Compass For Every Marketing Decision You Make
Why Attribution is the Real Compass For Every Marketing Decision You Make
Imagine running a marathon without seeing the race’s finish line — you're running, but you have no idea how far you’ve gone, or whether you're even on the right path.... Read more...
How Shopify Is Empowering Businesses To Simplify, Launch, and Scale Fast
How Shopify Is Empowering Businesses To Simplify, Launch, and Scale Fast
A few years ago, launching an online business in India came with heavy baggage — long timelines, heavy development costs, and constant tech bottlenecks. Today, it’s different. The shift has... Read more...
Why Copying Other Brands Won’t Work for You
Why Copying Other Brands Won’t Work for You
It’s tempting to copy what’s working for others. The ad creative, the landing page design, the product bundle. And sometimes, it does feel like a shortcut. But the truth is,... Read more...
Consumer Behavior Isn’t Random It’s Your Most Reliable Marketing Clue
Consumer Behavior Isn’t Random It’s Your Most Reliable Marketing Clue
If your marketing isn’t working, it’s rarely the algorithm. It’s the understanding. Consumer behaviour today is unpredictable on the surface but deeply logical underneath. People scroll fast, decide faster, and... Read more...
Content is Not Just What You Post It’s What Your Brand Sounds Like
Content is Not Just What You Post It’s What Your Brand Sounds Like
Content isn’t what you post. It’s how your brand speaks. In a world flooded with noise, content becomes the bridge between you and your customer. It's how they discover you,... Read more...