About the company
Chappers is a premium Kolhapuri footwear brand known for its craftsmanship and ₹3,800 AOV. With growing online traffic from performance campaigns, conversion remained a bottleneck.
The Problem
Existing website had outdated design and poor mobile UX
Did not reflect the premium nature of the brand
High bounce rate and low conversion despite quality traffic
The Solution
Complete Shopify website redesign with a focus on luxury branding
Introduced a grid-based, mobile-first layout
Enhanced product pages with trust badges, delivery info, and lifestyle imagery
Added social proof and high-AOV bundling options
