Virago

How We Rebuilt Virago’s Fashion Website to Reflect Its Bold Women-First Identity

Website Revamp

About the company

Virago is a women's fashion wear brand known for its bold, unapologetic, and empowered design language. Despite having a strong product line, the old website didn’t reflect the brand’s ethos, nor did it support conversion at scale.

The Problem

The existing site was built using a generic template

Failed to communicate the fashion-forward, women-first identity

Lacked essential trust elements like reviews, guarantees, and styling cues

Poor navigation and mobile UX were hurting engagement

The Solution

Reimagined the site to reflect a bold, confident brand identity

Created modular PDPs for easy scalability and customization

Optimized layouts and interaction patterns for mobile shopping