About the company
Urban Birdie is a kidswear brand that wanted to relaunch after a business pause. Their goal: build a fresh D2C brand that parents trust.
The Problem
No active sales or online store
Needed fresh design with strong navigation for age/gender-based shopping
Wanted to communicate cuteness + quality
The Solution
Built a Shopify store with warm, playful branding
Structured navigation by age, gender, and collection
Introduced gift cards, combo sets, and size guides