About the company
Koorsi is a premium ergonomic chair brand with high-ticket items like Sherni Chair. The old website confused users and lacked clarity around variants.
The Problem
Poor navigation for variants (colors, backrest, wheels)
Lack of clarity reduced purchase confidence
Site didn't support the brand’s premium positioning
The Solution
Shopify revamp using metafields to manage product variations cleanly
Simplified PDPs with better variant selectors and benefit-focused sections
Added founder testimonials and video usage guides
