From Confusing to Conversion-Focused
Website Revamp

About the company

Koorsi is a premium ergonomic chair brand with high-ticket items like Sherni Chair. The old website confused users and lacked clarity around variants.

The Problem

Poor navigation for variants (colors, backrest, wheels)

Lack of clarity reduced purchase confidence

Site didn't support the brand’s premium positioning

The Solution

Shopify revamp using metafields to manage product variations cleanly

Simplified PDPs with better variant selectors and benefit-focused sections

Added founder testimonials and video usage guides
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Virago

Virago

Website Revamp