About the company
Client: Chappers India
Industry: Premium Footwear
Location: Pune, India
Business Model: D2C (Retail + E-commerce)
Background: Chappers is a premium handmade Kolhapuri chappal brand with retail outlets and an online presence, known for its craftsmanship and luxury appeal.
The Problem
Despite a strong offline brand presence, Chappers faced challenges scaling their online sales profitably. High product value and a niche audience made Meta campaigns tricky, and the website lacked performance-focused structure.
High return rates
Low ROAS
Poor site performance
Weak brand positioning outside Pune
The Solution
We restructured the performance marketing funnel, introduced lifestyle creative storytelling, and rebuilt key pages on Shopify to better communicate luxury and trust.
Creative Strategy: Lifestyle content, customer testimonials, and USP-focused videos
Ad Funnel: TOF awareness campaigns, MOF retargeting, and BOF conversion offers
Tech: Improved PDP layout and introduced urgency elements
