About the company
Koorsi & Company designs ergonomic and aesthetic work chairs for modern homes and offices. Their flagship product—The Sherni Chair—targets startup founders and professionals looking for premium comfort and design.
Industry: Furniture & Work Essentials
Location: India
Business Model: D2C | E-commerce + Organic Social
The Problem
1. No digital ads experience
2. Limited brand awareness beyond word-of-mouth
3. High ticket pricing (₹16K–₹25K) with low conversion rates
3. Needed storytelling that communicates comfort, design, and productivity
The Solution
1. Creative Strategy
Shot testimonial-style videos using Sherni Chair
Highlighted USPs: Ergonomic comfort, posture benefits, sleek design
Focused on “Work from Home in Style” narrative
2. Performance Marketing
Created ad funnels
Hook lines focused on:
“Your back deserves this”
“Designed for Founders, Built for Hustlers”
Targeted D2C professionals, startup communities, and remote teams
3. CRO & Shopify Enhancements
Added real customer videos and comparison sliders
Worked on UX to improve the customer journey
