About the company
Laabha is a modern athleisure brand offering versatile activewear for Indian women. It focuses on functionality, body-positivity, and premium quality at affordable pricing.
Industry: Fashion (Athleisure)
Location: India
Business Model: D2C | Shopify
The Problem
1. Highly competitive market (against Zivame, Blissclub, etc.)
2. Low product differentiation on ads
3. High bounce rate due to unclear positioning
4. Product quality not reflected in creatives
The Solution
1. Brand Positioning Overhaul
Defined Laabha as “For Every Body in Motion”
Focused on inclusivity, functionality, and performance lifestyle
2. Visual Communication
Model shoot with real women across body types
Highlighted stretch, comfort, and breathability in video formats
3. Funnel & Shopify Improvements
Introduced bundles (top + bottom sets)
Enhanced mobile UX for Gen Z shoppers
Created stylized PDPs with reviews + social proof
