About the company
Rings & I is a premium, made-to-order diamond ring studio offering personalization, design variation, and appointment-led service.
The Problem
1. High-value product with long purchase cycle
2. Needed to drive qualified appointment leads
3. Required brand-building and not just transactional campaigns
4. Customer journey was multi-touchpoint
The Solution
1. Funnel Design for Appointments
TOF: Brand Story, Customer Testimonials, Studio Tour videos
MOF: Design Process, Price Variation, Customization Options
BOF: Book Appointment with CTA + WhatsApp integration
2. Audience Segmentation
Categorized: New, Visited, Converted, Non-converted
Created retargeting based on journey stage
3. Studio Experience Integration
Designed campaigns showing real customer interactions
Pushed exclusive design collections & metal options
