About the company
Built With Plants is a plant-based wellness brand offering clean, effective solutions for sleep, hair care, and hangover recovery. Their top-selling products include Sleep Solve, Scalpal Drops, Scalpal Serum, and Party Animal.
Industry: Plant-Based Wellness
Location: India (Pan-India D2C)
Business Model: E-commerce
The Problem
1. No digital brand presence at launch
2. Low awareness of product categories (e.g., plant-based hangover cure)
3. Needed education-first funnel to build trust
4. Required strong positioning in a highly competitive D2C wellness market
The Solution
1. GTM & Brand Communication
Defined category-wise messaging pillars: Sleep, Hair, Recovery
Created brand storylines around plant-based science, no side effects, and safe alternatives to chemical solutions
2. Creative Production
Produced high-converting Meta ads
focusing on:
Natural ingredient stories
Before/after benefits
User testimonials
“Problem → Solution” narrative formats
3. Paid Campaigns
Structured full-funnel Meta ad strategy:
TOF: Educate with storytelling + video hooks
MOF: Product USPs, testimonials
BOF: Limited-time offers + urgency tactics
